Tuesday, May 10, 2005

MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines

MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA MagazinesFORGET TV GUIDE, THE MAJOR online portals are emerging as a new source for navigating TV programming. Inspired by Google's entry into the video search market, Yahoo! - the most TV-centric of the majors - has stepped up its video navigation services, announcing deals on Thursday with some of the biggest TV programming outlets, including Walt Disney Co.'s Buena Vista unit, CBS News, CMT, Discovery Communications, MTV, Reuters, Scripps Networks, and VH1. Most importantly, Yahoo! said it is now making its new video search service widely available. Following five months of beta testing, Jeff Karnes, director of media search at Yahoo!, said the feature was ready for "prime time," citing the comprehensiveness of the content through partnerships Yahoo! has established, as well as some key technological improvements.

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